Delegate, Bitches! #AtoZChallenge #AprilA2Z ‘D’


D button for A2Z Challenge

I know Ileandra talked about this in brief a few weeks back when she mentioned Fiverr, but I want to take it a step further.

Buckle up.

Self publishing. I’m doing it. A lot of you are probably doing it too.
That means that a lot of you, as well as being writers (and everything else you do in your real life), you’re being editors, proofreaders, cover designers, marketers, salesmen and cheerleaders.
Cheerleader from openclipartPhew!

That’s a lot of work for one person and, guess what? For every book you release, you have to do it all over again. The work outside writing never stops! It goes on and on and on and should continue to do so if you plan to sell any books.
It’s hard. It makes your hair thin (or fall out if you’re really unlucky) and that beautiful thing called sleep becomes a far and distant memory.

But you can do it. And you can do it without running yourself into the ground and making yourself sick.
How, you ask?
Ahem *points to post title*
Delegate, bitches!

You can’t do everything yourself, nor should you try. Sure, if you have no other responsibilities and you don’t mind putting aside food, sleep, sex, human interaction and your sanity, then you can do all those bits yourself. If you have the skills to do all those things in an efficient and professional manner, then that’s even better!

Unfortunately I don’t. And lots of you don’t either.
So you need to pick and choose.

Delegate the things you can’t do yourself.

I have no skill in graphic design. None. I know nothing about Photoshop except the absolute basics (I made the Book Fairy sticker, for instance) and worse than that, I don’t have time to learn. So I delegate my cover design. I pay someone else to do it for me. Yes, I know this isn’t an option for everyone, but Fiverr really is amazing for getting professional looking covers on the cheap. If you can’t do that? Then make friends, network and instead of paying with money, pay with favours.
Example… you might have an excellent eye for detail and a degree in the art of spotting grammatical ballsups. Why not offer your proofreading services in exchange for a cover design? The barter system worked pretty well all those years ago, I don’t see why we can’t use it today.

Drag in your friends, your kids, your parents, your teachers, your neighbour, your dog… anyone!

I know that’s just one example, but I can give you another.

Marketing.
I know, I know. I hear the word and parts of me shrivel up and cower. But I have to do it. I HAVE TO.

waving penguin from open clipart

Hi! I’m here!!!

So… I pull in my friends and family.
Word of mouth is a VERY powerful tool; get your friends to talk to their friends about your book. They don’t have to do a hard sell (nor should they) but getting your work into general conversations is the first way to get it noticed. That’s a huge chunk of what marketing is; getting noticed. Letting people know you’re there.

Have a chat with the local library; most of them are so desperate to pull people in that they may well bend over backwards to help you (especially if you’re a local writer). You can arrange a book launch/signing hand in hand with your library and they may not even charge you.
How’s that for drawing in help?
And they have resources you don’t; they can put you on their website, in their newsletter (if they have these things) and it’s yet another way of getting noticed without having to spend hours and hours doing it yourself.

Make a list of all the things you need to do. Then look at that list and be brutally honest about what you can do. Not what you want to do, or feel you should do, but the things you are physically able to do well. And do those. The rest, get help for.
Trust me, it makes the whole process easier, more enjoyable and the final product will thank you for it.

Raven's Signature In Black

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About Raven ShadowHawk

I take great pleasure in writing erotica and am merely one side of the proverbial coin. My other half, 'Ileandra Young' writes fantasy and the occasional comedy piece. My six-part series 'Meeting Each Other' is available in full, through Amazon and Smashwords while my debut novella 'Sugar Dust' is now re-released (!) available through Amazon via Little Vamp Press.
This entry was posted in A2Z Challenge 2014, Raven's Posts and tagged , , , , , , , , . Bookmark the permalink.

5 Responses to Delegate, Bitches! #AtoZChallenge #AprilA2Z ‘D’

  1. Good advice. I think I’ll give it a try. 🙂

    Like

  2. Pingback: April A2Z 2014 Roundup (& I Haz Planz – wc 01/05) | Writing: A Conversation Without Interruptions

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